While surfing the web today I found an article that I found very interesting. I think market research is very interesting so I thought you might be interested in the link also. This article talks about how the Coach Company sets up its business to target the Coach outlet shoppers who are looking for a great purse at a great price and are not as concerned with having the latest style contrasted with the retail buyers who want the latest styles. Here is the Business Week article for your reading pleasure.
Tags: buying trends, coach handbags, coach purses, Everything About Coach